WHY hylo BECAME A B CORP
BY Hanna Griesbeck Garcia
hylo became a B Corp because we believe that business can be a force for good. Because we believe in a better balance between profit and people and the planet.
What is a B Corp?Put simply, B Corps are businesses that meet the highest verified standards of social and environmental performance using the power of business to transform the global economy to benefit people, communities, and the planet.
A company has to achieve a minimum of 80 points to be granted the B Corp certification.
There are around 5,000 B Corps in the world (at the time of writing). Fewer than 800 in the UK currently (at the time of writing) - and we’re proud to be joining this community of companies using business for good.
Being a running brand brings with it a certain degree of competitiveness: We scored 104 points. 50.9 is the median score for ordinary businesses. 80 qualifies you for B Corp Certification.
How did hylo do?We scored a total of 104 points. Let’s break it down:
Governance: Measuring our overall mission, engagement around our social and environmental impact, ethics and transparency. 16.9
Workers: This section is all about how we treat the people that work for us, or with us, as part of the core hylo team - or in our value chain. 24.6
Community: This measures how we operate in areas like diversity, inclusion, charitable giving and supply chain management. 20.9
Environment: Shock, we got a few points here. B Corp measures our management of practices and our impact on the air, climate, water, land and biodiversity. 37.8
Customers: Here, companies are measured on the quality of their products and services, our marketing, data privacy, and feedback channels. 3.8
Why did we do all the work to become a B Corp?Since day one it was clear that hylo was established to disrupt our industry for the better. Which is why becoming a B Corp has always been high on the agenda for hylo.
It keeps us true to our values and mission. The certification process is rigorous and involves us introducing processes and policies which make sure we walk the talk.
It makes our social and environmental impact measurable, validates it and provides an industry standard for holistic impact.
The certification has become one of the most recognised stamps for companies worldwide in terms of their environmental and social performance. Being able to have such a standard not only validates what we do but also helps us improve and keeps us accountable internally and to our community was important to us. And naturally as a sportswear brand we wanted to see how we compare to others.
We have to stay on our toes. We have to re-certify every 3 years to keep the certification.
The certification comes with an expiry date, we can’t rest on our laurels. We have to kick on. The next verification is in 2025, We are measured again to ensure we are still running like the world depends on it.
Coming up:The work does not stop here, to the contrary - in the coming years we will continue to not just keep our certification but also improve our score.
What does this look like? Well, we will keep on doing what we do best and work to deliver performance products without compromising people or planet.
Our ambition is to build a business that does good for people and the planet. We seek to collaborate with individuals and organisations to amplify our collective efforts. And we want to create products that perform and preserve.