THANK YOU.

I’m Michael (the athlete), one of the co-founder's at hylo and in a former life I used to kick a ball around a field for a living.

In 2020, I retired from the beautiful game to go on crazy journey with my childhood best friend Jacob (the brain) - a Cambridge university graduate who for his thesis studied the economics of wildlife. We were inexperienced, committed and beautifully naive of the task ahead but we had a clear mission:

One thing we didn't account for was how hard building shoes would be and our lack of knowledge was getting in the way. So in 2021 we were introduced to Jorma (the shoe dog). Jorma had spent his life building products and collecting shoes. First with Aston Martin and then with Adidas (but we won't hold that against him).

Since he was a young boy, Jorma had collected football boots and has since become one of the largest collectors in the world. In short he is obsessed. 

From 2021-2023, we figured a lot out and then we built IMPACT, our category leading shoe. We've learned a lot in the last 5 years, and now we are a team of athletes and environmentalists, obsessed with creating the highest performing running shoes with the lowest possible impact.

Each day I feel incredibly grateful that I get to do this, so thank you for all your support.  

Run like the world depends on it
Michael