About
Hylo started with one ambition:
To make the highest-performing running shoes with the lowest possible impact. It was shaped by my journey from the pitch to fatherhood, and by the hope that my kids, and one day theirs, will grow up with the same outdoors I did.
I’ve never been very good at sitting still. I went from kicking a ball around as a kid to playing professionally, and whenever I wasn’t on the pitch, you’d find me outside somewhere. Running, exploring, losing myself in nature.
Then I became a dad, and I wanted my kids to grow up with the same chances in sport that I had: the pitches, the trails, the freedom to roam. But the places we play were already changing. So hylo set out to protect them, for the next generation and the ones after.
On a mission to protect global running environments.
Our first shoes, if we’re honest, sucked. Great intentions, average ride. So I went looking for a proper shoedog and found Jorma. Jorma questioned everything, from foams and rubbers to chemistry and construction. Nothing got a free pass.
In 2024, after a lot of hard work, IMPACT finally hit the road. Best-in-category energy return, built with natural and recycled materials like castor beans. Cleaner materials, bouncier shoes. Runners loved it, and before long we were in more than 200 stores.
To keep growing hylo, I moved my family to California, and we spend every spare moment we can outdoors. It’s a daily reminder of what this is all for: helping more people run, get outside and feel connected to this beautiful world.
