CREATED WITH SEVEN
NATURAL MATERIALS

We only source natural materials that are proven to be best in class for performance. We’ve worked hard to ensure everything that goes into our shoe is delivered to our factory by road instead of air, and all but two materials come from within a 100km radius of our factory.

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1 Corn fibre

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The corn fibre we use to knit our shoe’s upper is a waste product of corn production. It is a material that is durable and strong, while also being water and odour resistant – perfect for a hardworking, high-performing running shoe.

2 organic cotton

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Organic cotton is a sustainable alternative to polyester and nylon. As a material, it has great absorption properties and is super soft and comfortable – perfect for the top cloth of our insole, as well as our laces.

3 castor bean oil

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Most running shoes today use thermoplastics to provide stiffness and support. Plastics like these don’t break down easily and cause damage to the environment in numerous ways. That’s why we use castor bean oil around the heel of our upper, which alongside our engineer knit stitching, provides important support for your ankle.

4 Algae Bloom

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Algae bloom is the first sustainable alternative to the synthetic and petrochemical EVA foam found in most running shoes today. It is an amazing natural material that removes carbon from our environment and also makes for an incredibly comfortable and supportive insole.

5 corn starch

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As part of our Corn Spring™ Midsole, we use corn starch to minimise the amount of plastic polymers we have to use. It is our own unique technology which we are constantly improving all of the time. One of the things that makes it such a great material is that at the end of the shoe’s life, we can grind it up and re-use it in the production of the next generation of Hylo shoes.

6 NATURAL RUBBER

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In creating our outsole, we wanted something that offered high traction and grip, whilst also being extremely durable. To do so, we had to develop our own natural compound that was derived from certified rubber plantations.

7 water-based glue

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Our water-based glue is a natural solution to the solvent-based cements typically used in running shoe.

Circular
Sustainability

As a company, we pledge that there will be no creation without conservation. This is why we designed our shoes to be completely reused when you're finished with them. How? First, we turn the fabrics into compost. Next we grind up the soles to use in the next generation of Hylo shoes.

Circularity

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