We source natural materials that are proven to be best in class for performance. We’ve worked hard to ensure everything that goes into our shoe is delivered to our factory by road instead of air, and all but two materials come from within a 100km radius of our factory.
The corn fibre we use to knit our shoe’s upper is a waste product of corn production. It is a material that is durable and strong, while also being water and odour resistant – perfect for a hardworking, high-performing running shoe.
Organic cotton is a sustainable alternative to polyester and nylon. As a material, it has great absorption properties and is super soft and comfortable – perfect for the top cloth of our insole, as well as our laces.
Most running shoes today use thermoplastics to provide stiffness and support. Plastics like these don’t break down easily and cause damage to the environment in numerous ways. That’s why we use castor bean oil around the heel of our upper, which alongside our engineer knit stitching, provides important support for your ankle.
Algae bloom is a sustainable alternative to the 100% EVA based synthetic foam found in most insoles. It reduces the amount of EVA in the insole and during manufacturing sequesters carbon dioxide from the atmosphere and cleans water. It also makes for an incredibly comfortable and supportive insole.
Our Corn Spring™ Midsole injects corn starch into an EVA blend to minimise the amount of EVA used. It is our own unique technology which we are constantly improving without compromising on performance. At the end of the shoe’s life, we can grind it up and re-use it in the production of the next generation of Hylo shoes.