Taking a materials-first approach, we're making performance products in a better way.
Our principles impact everything we do.
Our approach to impact is centred around our choice of materials. Each runner we make prevents 300g of plastic entering global circulation. The materials are selected to prolong the life of our products, enable us to reuse them at the end of their life and reduce emissions before manufacturing. Five – of the seven – are sourced within 60km of our factory. See below for the full materials list:
Our shoes are recyclable. When you’re finished with them, send them back to us and we’ll give you £10 credit as a thank you
We have reduced our carbon footprint to 7.83kg CO2e by choosing to use natural materials, a localised supply chain, and using no additional packaging from factory to customer.
We offset our impact to zero and beyond by funding a project installing biogas digesters in Sichuan that decompose organic waste, turning it naturally into clean fuel that replaces the need to burn coal or wood.
Our production partner is SEMS in Putian. We conduct regular third-party audits on worker conditions and pay. Six of the nine materials we use are sourced within a 100km radius of the factory, with all nine materials arriving at the factory by road.
Every product we make has a number, which is recorded. This allows us to hold ourselves accountable to what we have produced, our total impact and forms the foundation for our progression to perfection mindset.
We believe in the power of collaboration, of teamwork – and the power of the 1%. That’s why we’ve signed up to partner with Common Goal and donate at least 1% of our net revenue to become part of their team – a movement for change. We’re working to pioneer their work on planetary impact.