Our Shop is Closed for Black Friday. Our Shop is Closed for Black Friday. Our Shop is Closed for Black Friday.
We won't be selling our shoes this Black Friday as we take a stand against the impact of fast fashion and over consumption on our Planet. For a lot of people, Black Friday is an opportunity to afford something they wouldn't be able to otherwise. That isn't a bad thing.
However, we simply want to spread awareness of the fact that every time we purchase there is an environmental impact. As a business, we rely on people purchasing our products but we support people being thoughtful in their consumption and choices.
Just because it's cheaper for a day doesn't mean we need it, and it often means that those items are discarded quicker.
Here's
Why
Black Friday & Cyber Monday are getting bigger and bigger every year. Leading distributors saw a 46% spike in consumption on this day back in 2018. That means more waste and a negative impact on our Planet.
We’re encouraging you to shop slow, and run fast (run fast is because we make running shoes):
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Textile
Production
The fashion industry is expected to use 35% more land for fibre production by 2030 — an extra 115 million hectares.¹
Textile production contributes more to climate change than international aviation and shipping combined.²
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¹𝄒² UK Parliament, 2019
Fashion
Industry
Worldwide clothing utilisation has dropped by 36% compared to how much we used our clothes 15 years ago.³
The fashion industry is responsible for 20% of the world’s carbon footprint.⁴
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³ Ellen MacArthur Foundation, 2017
⁴ The UN, 2020
Recycling
Only 15% of people recycle their old or used clothing.⁵ Extending the life of clothing by an extra nine months could reduce carbon, waste and water footprints by around 20–30% each.⁶
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⁵ Netherlands Enterprise Agency, 2020
⁶ WRAP, 2017
Waste
By 2030, 148 million tons of fashion waste will have been amassed.⁷
A study from the Ellen MacArthur Foundation estimated that a truckload of textiles is wasted every second.⁸
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⁷ Global Fashion Agenda & The Boston Consulting Group, 2017
⁸ Ellen MacArthur Foundation, 2017
Environmental
Impact
As much as 20% to 35% of all primary source microplastics in the marine environment are from synthetic clothing, according to academic estimates.⁹
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⁹ Laitala, Klepp and Henry, 2018
Pollution
The fashion industry accounts for 8.1% of the world’s greenhouse gas emissions.¹⁰
The fashion industry is the 2nd most polluting industry in the world.¹¹
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¹⁰ Quantis, 2018
¹¹ The UN, 2019
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