BY MICHAEL DOUGHTY
For 10 years, I was lucky enough to play football (soccer) professionally.
I thrived off competition and being part of a team striving for a collective goal and over the years, I became more and more connected to the nature around me.
However, sustainability was a bit of a taboo subject. We didn’t really talk about the impacts of sport and sportswear on climate change and there was minimal education around it.
We were told to keep controversy to a minimum.
MICHAEL’S FAVOURITE HYLO RUN/2
However, with each season that went past, I witnessed weather patterns becoming more volatile and the quantity of games being called off ever increasing.
The more I learned about it, the more I saw that the future of sport was and is facing an existential crisis.
Therefore, I wanted to change things.
Sport has this unique power to inspire:
The company you wear on your chest as an athlete is in many ways a direct representation of you and your values.
And after thinking about my values as an athlete, I knew I needed to create something new.
In 2020, hylo was established to protect the future of running and sport.
And ever since, we have used material science to create high performance products for the athlete that have a low impact on the Planet.
We are a community of champions of tomorrow committed to driving incremental performance and environmental improvements with each product that we make.
The future is still ours to write.
ENJOYED THAT, WHY DON’T YOU TRY THESE?