LOOKING FOR INSPIRATION IN RYE
BY Ben Hooke
Rewriting legacy requires inspiration.And clarity. Before the launch of our t-shirts, the hylo team went looking for both in Rye - a small town in South East England, where you can find the most instagrammed street in the UK and beautiful beaches - especially at sunrise.
The ideal getaway. The ideal inspiration.We ran. We camped. We barbecued. We swam. Rose early for sunrise. Ran some more.
We discussed our legacy. What it looked like. And how our first t-shirt embodied what we want our legacy to be: a different future for sportswear.
The LegacyTech redefines legacy because it will last as long as its own legacy. People will still be wearing the materials in this t-shirt when they talk about hylo as the industry game-changers we want to be.
Michael is pictured wearing the Graphic LegacyTech T-Shirt in black. Russ is wearing the Graphic LegacyTech T-Shirt, in sand. Available Now.